Medical Science Spin Is A Widespread Problem

"Would you read a story if this was the headline: 'New study raises questions about an experimental treatment that might not work and won't be ready for a long time.'  That description would apply to most medical studies that make the news but would be unlikely to generate the clicks, taps, likes and shares that propel a story through cyberspace and social media.  What gets clicks? Words like 'breakthrough,' 'groundbreaking,' 'game changer' and 'lifesaver.' And that's how much of medical news is described."

So, who's hyping the science? Everybody, it turns out.