"One of the biggest challenges in science writing when discussing
unproven or implausible therapies and products is that people tend to
trust their own personal perceptions more than any other source of
information. We tend to go by what we've experienced ourselves, rather than by what other people say they've experienced.
Consequently, people are rarely moved by the results of testing and
experimentation if the results contradict their own experience."
Don't Try It Before You Knock It
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