"One of the biggest challenges in science writing when discussing unproven or implausible therapies and products is that people tend to trust their own personal perceptions more than any other source of information. We tend to go by what we've experienced ourselves, rather than by what other people say they've experienced. Consequently, people are rarely moved by the results of testing and experimentation if the results contradict their own experience."
Don't Try It Before You Knock It
SCIENCE (from the Latin for 'knowledge') informs wisdom, reason and humanism. This is a 4-legged worldview within reality that maximizes well-being for individuals and society.