An Analysis Of Decision-Making

"What Gladwell glosses over is that his chief examples are of experts in their fields—art critics looking at what purports to be an ancient Greek status but is actually a fake, or a tennis champion who went on to a long career as a coach and TV color commentator being able to predict with uncanny accuracy which of a player’s soft second serves would turn out to be double faults. These are people who have internalized their expertise into their subconscious minds. But I’ll be discussing normal de novo decisions by normal, non-expert people."

How We Decide: an Analysis of an Essential Process We Take for Granted