"For 99 percent of hominid history, social communication consisted of face-to-face interactions with someone you’ve hunted and foraged with most of your life. But then the recognition and familiarity components got pried apart by modern technology. By “modern technology,” I mean a newfangled invention that came along a few millennia ago—you could communicate with someone by putting scratches of ink on a piece of paper, and then sending that paper a great distance where they’d decode it. Wait, you know someone by their microexpressions, their pheromones, their totality—not by implicitly assessing word frequency in their letter or the scrawl of their signature. This was a first technological blow to the usual primate sense of familiarity. And the challenges have accelerated exponentially from there."
A long article, but very interesting if you are into brain science.
To Understand Facebook, Study Capgras Syndrome
SCIENCE (from the Latin for 'knowledge') informs wisdom, reason and humanism. This is a 4-legged worldview within reality that maximizes well-being for individuals and society.