"Alternative medicine is an area that is now beginning to attract a
reasonable amount of research. If we cast a critical eye on what emerges
from it, we are bound to be harshly disappointed. The journals of
alternative medicine are full of studies apparently showing that this or
that alternative therapy is efficacious. Yet there are several
compelling reasons to be sceptical about such findings. Much of what is
being published in this area is hardly worth the paper it is printed on,
and many of the researchers of alternative medicine are
pseudo-scientists who seem about as trustworthy as a £4 note."
How to fool the public with a clinical trial that can’t fail
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