Balance Of Nature: Not So Much

"Balance of Nature has agreed to pay $1.1 million to settle a lawsuit filed by consumer protection officials in California alleging the company falsely advertised that its supplements could prevent, treat or cure diseases including diabetes, fibromyalgia, arthritis, heart disease, and even cancer.

“The company went so far as to recommend that customers take 12 capsules each of its Fruits and Veggies supplements if they had been ‘diagnosed with life-threatening illness,’ the Santa Clara County District Attorney’s Office said Wednesday in a press release announcing the settlement. 'Balance of Nature also used customer testimonials to make false claims.'"

Click on the link below for more information about this supplement (not medicine) that is all over TV news shows:

Lawsuit alleged company falsely advertised that its Fruits and Veggies supplements could prevent, treat or cure serious diseases.

Balance Of Nature: Let The Buyer Beware

One cannot avoid scams if in any way exposed to media. The following is a particularly egregious example of such from the world of unregulated supplements:

"Balance of Nature, Inc. represents that its dietary supplement provides the nutrition of over 10 servings of whole fruits and vegetables per day, enhances the immune system, and has numerous other health benefits. They rely almost exclusively on testimonials.

"Balance of Nature does not explicitly claim to cure or treat any disease. Instead they use testimonials from people making claims - which are highly subjective and cannot be substantiated - like "Since taking Balance of Nature, I have more energy." Guess what? If you ate a cup of sugar every day, you'd "have more energy", but does that mean that it is a good thing to do?"

Click on the link below for more:

Product Misleading Advertising: Balance of Nature