The Brown M&Ms of Science-Based Medicine

"The M&M demand had been placed there deliberately by the band to ensure that the promoter had read through the entire contract and fulfilled it in its entirety. If the request had been ignored, the band apparently insisted on a complete check on all other aspects of the production."

"The SBM equivalent of a brown M&M is anything that is a warning sign for pseudoscience, or simply a lack of critical thinking. It’s a sign you need to dig deeper."

The best medicine means a relentless focus on the quality of care. If health professionals don’t take the science and evidence standards of that care seriously, who will?