"Massey, Thaler, and Romer's works have been known for more than a
decade, but NFL football coaches and owners still show near universal
hesitance to adopt their advice. For all its high stakes, pro football
is very much a conservative sport. Tradition trumps reason. Football is
powerful, irrational, and instinctual, with an almost animal magnetism.
Perhaps that's what keeps us watching."
If Football Teams Heeded Science and Reason, They Would Win a Lot More
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Choose how you look at reality wisely. Yes, it is a binary choice.
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