"Massey, Thaler, and Romer's works have been known for more than a decade, but NFL football coaches and owners still show near universal hesitance to adopt their advice. For all its high stakes, pro football is very much a conservative sport. Tradition trumps reason. Football is powerful, irrational, and instinctual, with an almost animal magnetism. Perhaps that's what keeps us watching."
If Football Teams Heeded Science and Reason, They Would Win a Lot More
SCIENCE (from the Latin for 'knowledge') informs wisdom, reason and humanism. This is a 4-legged worldview within reality that maximizes well-being for individuals and society.