The Need For Appealing To Emotions When Communicating Science

"Although it’s of course always better to frame an argument or present research in an objective, rational matter, people have a tendency to respond well to appeal to emotion. In this sense, presenting scientific research as something that can be evocative, powerful, and emotional is, in my belief, a good tactic to get the general public invested in science. Getting people to care about our research, our study species, and our findings is a difficult task but one that is absolutely necessary for the longevity and development of science at both the national and global levels.

"Pretending the science is emotionless and apathetic is counterproductive to the very things that drove us to do the science in the first place. Although we should attempt to be aware of, and distance, our emotions from the objective, data-based analysis of our research, admitting and demonstrating our passions (and why we feel so passionate) is critical in distilling science into the general population. Science should be done rationally and objectively but driven by emotional characteristics such as wonder, curiosity, and fascination."

Click on the links below for more insight into the need to use emotion to enthuse the general public about science. After all, humans first evolved by surviving using instinct, intuition, and emotion. Science shows us that these processes are BASIC within our psyche and science-based thinking is a late development that is more difficult and many times presents uncomfortable results:

Emotional science: passion, spirituality and curiosity

Confessions of a Real Life Scientist: The Thrill of Learning

https://www.ecrea.eu/page-18206/7356944

https://www.pnas.org/doi/full/10.1073/pnas.2002484118?doi=10.1073%2Fpnas.2002484118

https://www.cogitatiopress.com/mediaandcommunication/issue/view/168